Web design, search engine optimisation and Development
SEO for Law Firms
SEO for Law Firms
Get Found by Clients Who Need Your Legal Expertise
Every hour, people facing urgent legal matters search for attorneys who can help them. If your firm doesn’t appear on Google’s first page, those potential clients are calling your competitors instead.
Monthly visitors
From zero in 6 months
The Problem
Why Your Law Firm Isn't Getting Found
Your potential clients begin their attorney search on Google. If you’re not ranking, you simply don’t exist in their consideration.
Wrong Keywords
You're optimizing for broad terms while clients search for specific legal services like "commercial litigation attorney Chicago" or "employment discrimination lawyer."
Technical Issues
Slow site speeds, mobile responsiveness problems, and indexing errors stop Google from ranking your website properly.
Lack of Authority
Without credible backlinks from legal directories and reputable sources, Google doesn't view your firm as trustworthy.
Missing Local Presence
You're invisible in critical "near me" searches and Google Maps results where clients discover local attorneys.
The legal industry is brutally competitive
Dozens of law firms compete for the same personal injury cases. Corporate attorneys battle for business clients. Family law practices vie for the same divorcing couples. Without strategic SEO, you’re watching enquiries flow to competitors who prioritized their digital presence.
These problems accumulate, keeping you buried while competitors claim your cases
Safety & certification
Industry Expertise
What Makes Law Firm SEO Different
Legal services aren't impulse purchases. Your potential clients research thoroughly before retaining counsel. They need to evaluate your track record, understand your specializations, review your credentials, and feel confident in your expertise before making contact.
Standard SEO agencies lack this understanding. They can't distinguish between litigation and transactional work, don't grasp bar association requirements, and haven't optimized for the specific research patterns of legal clients.
Legal Terminology Expertise
We understand practice areas, court systems, jurisdictional requirements, and legal procedures that matter to your clients.
Client Research Behavior
We know how people search when facing legal issues and what information they need before scheduling consultations.
Trust & Credibility Focus
We emphasize case results, attorney credentials, bar admissions, and client testimonials that build confidence.
High-Value Client Targeting
We focus on keywords that attract qualified prospects with genuine legal needs and ability to retain counsel.
Our Services
Our Law Firm SEO Services
Comprehensive SEO solutions built specifically for legal practices
Keyword Research & Strategy
We identify every search term your potential clients use. Beyond generic phrases like "lawyer," we target specific queries like "commercial lease dispute attorney," "SEC investigation defense," or "contested custody modification lawyer."
Complete Website Optimization
Your website receives full optimization for both search engines and visitors. We refine title tags, meta descriptions, header hierarchy, content structure, URL architecture, and internal linking strategy.
Technical SEO
We resolve technical problems that damage your rankings—slow loading times, mobile usability issues, crawl errors, and missing structured data. Your site requires proper technical groundwork before Google will rank it competitively.
Content Development
We develop detailed practice area pages, location-specific content, and educational resources that address your prospects' legal questions. This content ranks for additional keywords while showcasing your expertise.
Authority Building
Google prioritizes websites it considers authoritative. We strengthen your authority through quality backlinks from legal directories, bar associations, industry publications, and relevant sources.
Local SEO & Google Business Profile
We optimize your Google Business Profile to dominate local searches and Google Maps. This includes comprehensive profile optimization, review management strategy, and local citation development.
Real Results
Law Firm SEO Case Study
From invisible to market leader in 7 months
The Challenge
- Virtually no online visibility
- Zero rankings for target practice areas
- Minimal organic website traffic
- No organic leads or consultation requests
What We Did
- Comprehensive legal keyword research across practice areas
- Restructured website architecture for better performance
- Created optimized practice area and location pages
- Implemented complete technical SEO overhaul
- Built authoritative legal industry backlinks
- Optimized Google Business Profile completely
Results in 7 Months
- +3,200 monthly visitors from nearly zero
- 42+ legal keywords ranking on page one
- Top 3 positions for 16 primary practice area terms
- ↑520% increase in profile views
- ↑410% more consultation requests
- Consistent qualified leads from organic search
This shows what proper law firm SEO delivers
Not just improved rankings, but genuine business growth through qualified enquiries that convert into retained clients. Real outcomes for real law firms.
Why Law Firms Choose Nettrackers
We’re not just another SEO agency—we’re legal industry SEO specialists
Industry Expertise
We understand legal terminology, practice areas, and client behavior. We know what bar certification means, understand litigation timelines, and recognize how clients evaluate and select attorneys.
Proven Results
Our law firm clients achieve measurable improvements in rankings, traffic, and most critically, qualified consultation requests that become paying clients.
White-Hat Methods
We follow Google's guidelines completely. No risky shortcuts that could damage your long-term visibility, only sustainable strategies that produce lasting results.
Transparent Reporting
Monthly reports detail keyword rankings, traffic growth, and how organic search contributes to your practice. You'll see exactly what we're executing and what results you're achieving.
Geographic Market Focus
We understand regional legal markets, local search behavior, and how to target the specific geographic areas your firm serves.
Partnership Approach
We function as an extension of your firm, understanding your practice goals and aligning SEO strategy with your growth objectives.
Stop Losing Cases to Competitors
Every day your firm remains invisible on Google is another day of missed opportunities. Clients with serious legal needs are retaining other attorneys. Corporate clients are engaging other firms for their legal matters. People facing urgent situations are choosing lawyers who appear higher in search results.
Your law firm deserves to be found by clients searching for exactly the legal services you provide.
Get Your Free Law Firm SEO Audit
We’ll analyze your website, review your current search rankings, identify opportunities you’re missing, and show you precisely how we’ll position your firm on page one for searches that drive real cases.
No aggressive sales tactics, no obligations—just honest analysis of what’s preventing you from ranking and a clear strategy to fix it.
Get Your Free SEO Consultation
Prefer to speak with us directly?
Contact Nettrackers today and start getting the qualified enquiries your aviation business deserves.