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How Tompkins Robotics Achieved Growth in Organic Traffic Through SEO

Tompkins Robotics is a warehouse robotic automation business that provides cutting-edge automation solutions for various industries. The company recognized the importance of online visibility and decided to invest in SEO to increase its organic traffic and generate more leads. In this case study, we’ll explore how Tompkins Robotics implemented a successful SEO strategy that resulted in a 27% growth in organic traffic.

The Challenges Faced

Before implementing the SEO strategy, Tompkins Robotics faced several challenges that hindered its online visibility and growth. Some of the challenges included:

    • Stiff competition in the industry
    • Low search engine rankings
    • Poor website structure and content
    • Limited online visibility and brand awareness
    • These challenges made it difficult for Tompkins Robotics to attract potential customers and generate leads, which affected its growth and revenue.

The SEO Strategy

To address these challenges, Tompkins Robotics decided to invest in a comprehensive SEO strategy that would improve its search engine visibility and attract more organic traffic. The company collaborated with NetTrackers, leading SEO agency to develop a tailored SEO plan that included:

Keyword research:

NetTrackers conducted extensive keyword research to identify the most relevant and high-traffic keywords and phrases that potential customers were searching for.

On-page optimization:

NetTrackers optimised Tompkins Robotics’ website content and structure to make it more search engine-friendly. This involved optimizing title tags, meta descriptions, header tags, and image alt tags to include relevant keywords.

Technical SEO:

NetTrackers also worked on improving the technical aspects of Tompkins Robotics’ website, including site speed, mobile-friendliness, and security, to enhance its search engine visibility.

Content marketing:

Tompkins Robotics produced high-quality content that was valuable to its target audience and optimised it for search engines. The SEO agency promoted this content through various channels to attract links and boost the website’s search engine rankings.

The Results

The results of Tompkins Robotics’ SEO efforts were impressive. The company achieved a considerable growth in organic traffic within six months of implementing the SEO strategy. Some of the key results include:

Organic traffic growth:

Over the past twelve months, Tompkins Robotics has experienced a significant growth rate of 27% in web traffic, increasing from 15,873 visits in March to 20,090 visits in February. This growth is largely due to the successful SEO efforts of NetTrackers, who optimised the website’s content and structure and targeted relevant keywords, resulting in improved search engine ranking and increased visibility in SERPs. The growth is a testament to the effectiveness of NetTrackers’ SEO strategies. 

Tompkins Robotics: The growth

Tompkins Robotics company’s growth from March to February 2022, using key metrics such as website traffic and social media engagement.

In 12 months’ time, there was almost a 27% increase in traffic. The ranking keywords were: 

  • Tompkins robotics
  • Tompkins
  • Parcel sortation
  • Warehouse Robotics
  • xChange
  • Robotics sortation

The Conclusion

NetTrackers SEO campaign for Tompkins Robotics was a huge success, resulting in a considerable growth in organic traffic within six months. By investing in a tailored SEO strategy and collaborating with a leading SEO agency, the company was able to improve its online visibility, generate more leads, and increase sales. This case study also highlights the effectiveness of SEO in driving growth and success for businesses.

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