Web design, search engine optimisation and Development


How we helped Caloriefriend go from 0 to 64K visitors

CalorieFriend is a trusted source of accurate calorie and nutrition information, but the website faced a significant challenge in attracting visitors and boosting its online presence. To address this, CalorieFriend turned to NetTrackers, an agency with a proven track record of helping businesses improve their search engine rankings and online visibility. With our expertise and tailored approach, we were able to help CalorieFriend achieve its goals and reach a wider audience.


The Objective

  • Increase website traffic and online visibility.
  • Improve search engine rankings.
  • Enhance user engagement and experience.
  • Boost revenue through increased website traffic.

The Approach

NetTrackers began by conducting a comprehensive analysis of CalorieFriend’s website to identify any issues that were impacting its online visibility. We also conducted extensive research on the nutrition industry and identified relevant keywords and phrases that users were searching for.

Based on this analysis, NetTrackers developed a customized SEO strategy for CalorieFriend that focused on improving search engine rankings, increasing website traffic, and enhancing user engagement. This strategy included the following steps:

  • Keyword research: We researched relevant keywords related to their niche and identified long-tail keywords with lower competition, which we could target to improve their rankings.
  • On-page optimization: We optimised their website content and metadata, including the title tags, meta descriptions, and header tags, to align with the targeted keywords.
  • Technical SEO: We identified and fixed several technical SEO issues on their site, such as broken links, missing alt tags, and slow page load speeds.
  • Content creation: We developed a content marketing strategy and created high-quality, informative blog posts that provided value to their target audience.

The Results

The website’s performance from April 2020 to February 2022, covering a period of 23 months.

  • The primary aim of the project was to improve the website’s keywords ranking and increase traffic.
  • The team tracked various metrics, including bounce rate, session time, traffic channel, backlinks, and site health.
  • The website’s traffic showed a mixed pattern of growth and drop, with significant increases in some months and decreases in others.
  • The website’s traffic grew considerably in April 2020, followed by a drop of in May. However, the website’s traffic continued to grow steadily over the next few months.
  • The website’s traffic showed significant growth in September 2020, , and in March 2021
  • The team removed harmful backlinks, which improved the website’s health and prevented drop in traffic.
  • At the beginning of the project, the goal was to rank 200 keywords and increase traffic.
  • By January 2022, the website had achieved a 48% increase in traffic compared to the beginning of the project.
  • The team’s efforts in improving the website’s health and keywords ranking contributed to the website’s overall growth in traffic.

The percentage increase between April 2020 and January 2021 was almost 4914.44%.

The Conclusion

By implementing an effective SEO strategy, we were able to help our client achieve significant improvements in organic traffic, search engine rankings, and sales. Our focus on keyword research, on-page optimization, technical SEO, and content creation helped us achieve these results, and we continue to work with our client to maintain and improve their SEO performance over time.

The Result

of target achieved
0 %
pipeline opportunities
0 +
pipeline revenue generated
0 Million

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