How we helped Caloriefriend go from 0 to 64K visitors
CalorieFriend is a trusted source of accurate calorie and nutrition information, but the website faced a significant challenge in attracting visitors and boosting its online presence. To address this, CalorieFriend turned to NetTrackers, an agency with a proven track record of helping businesses improve their search engine rankings and online visibility. With our expertise and tailored approach, we were able to help CalorieFriend achieve its goals and reach a wider audience.
The Objective
- Increase website traffic and online visibility.
- Improve search engine rankings.
- Enhance user engagement and experience.
- Boost revenue through increased website traffic.
The Approach
NetTrackers began by conducting a comprehensive analysis of CalorieFriend’s website to identify any issues that were impacting its online visibility. We also conducted extensive research on the nutrition industry and identified relevant keywords and phrases that users were searching for.
Based on this analysis, NetTrackers developed a customized SEO strategy for CalorieFriend that focused on improving search engine rankings, increasing website traffic, and enhancing user engagement. This strategy included the following steps:
- Keyword research: We researched relevant keywords related to their niche and identified long-tail keywords with lower competition, which we could target to improve their rankings.
- On-page optimization: We optimised their website content and metadata, including the title tags, meta descriptions, and header tags, to align with the targeted keywords.
- Technical SEO: We identified and fixed several technical SEO issues on their site, such as broken links, missing alt tags, and slow page load speeds.
- Content creation: We developed a content marketing strategy and created high-quality, informative blog posts that provided value to their target audience.
The Results
The website’s performance from April 2020 to February 2022, covering a period of 23 months.
- The primary aim of the project was to improve the website’s keywords ranking and increase traffic.
- The team tracked various metrics, including bounce rate, session time, traffic channel, backlinks, and site health.
- The website’s traffic showed a mixed pattern of growth and drop, with significant increases in some months and decreases in others.
- The website’s traffic grew considerably in April 2020, followed by a drop of in May. However, the website’s traffic continued to grow steadily over the next few months.
- The website’s traffic showed significant growth in September 2020, , and in March 2021
- The team removed harmful backlinks, which improved the website’s health and prevented drop in traffic.
- At the beginning of the project, the goal was to rank 200 keywords and increase traffic.
- By January 2022, the website had achieved a 48% increase in traffic compared to the beginning of the project.
- The team’s efforts in improving the website’s health and keywords ranking contributed to the website’s overall growth in traffic.
The percentage increase between April 2020 and January 2021 was almost 4914.44%.
The Conclusion
By implementing an effective SEO strategy, we were able to help our client achieve significant improvements in organic traffic, search engine rankings, and sales. Our focus on keyword research, on-page optimization, technical SEO, and content creation helped us achieve these results, and we continue to work with our client to maintain and improve their SEO performance over time.
The Result
Target Achieved
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Pipeline Opportunities
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Customer Satisfaction
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Our Services
Website Development
NetTrackers offers custom web app services that cater to clients' unique needs. Our team of experts provides UI/UX design, full-stack development, integration, deployment, and maintenance to create user-friendly, scalable, and secure web apps. Our goal is to help businesses succeed through exceptional web app development.
Mobile Application Development
NetTrackers Mobile app development services create customized apps to address specific needs. Our developers have expertise in various platforms and languages and follow a process that includes planning, design, development, testing, and deployment. The result is an app that can improve efficiency, user experience, and customer engagement, providing a competitive edge.
UI & UX Designing
Our UX and UI designers work together to craft digital experiences that are visually attractive and user-friendly. We conduct thorough research, analysis, and testing to ensure that the UX design is enjoyable for the users and that the UI design is visually engaging. Our primary objective is to tailor every design to meet the user's needs and provide a seamless user experience.
Digital Marketing
NetTrackers employs various techniques in digital marketing to promote brands, products, and services through different channels like SEO, PPC, social media, email, and content marketing. Our custom solutions help increase brand awareness, drive traffic, generate leads, and boost sales. By utilising data-driven tactics, constant monitoring, and informed adjustments, we help businesses stay ahead in the competitive digital landscape.
Ecommerce Solution
NetTrackers provides end-to-end ecommerce solutions, including online store development, payment gateway integration, inventory management, order processing, and shipping and tax calculations. Our secure and user-friendly platform enables businesses to sell their products and services online, expand their customer base, and boost sales revenue.
