Web design, search engine optimisation and Development

Industry: Internet Marketing Association

The Internet Marketing Association (IMA) is a professional organization that provides resources and networking opportunities for individuals and businesses in the digital marketing industry. Founded in 2001, the IMA aims to promote excellence in internet marketing through education, research, and collaboration among its members. With a global membership base of marketing professionals, entrepreneurs, and educators, the IMA offers a range of benefits and services, including conferences, certification programs, and industry publications, to help members stay up-to-date on the latest trends and best practices in internet marketing.

The Challenge

IMA Network is a leading association of internet marketing professionals. The organization was facing a challenge in improving its online presence, generating leads, and converting them into sales. The association needed a reliable digital marketing solution to address these issues and enhance its business.

The Solution

NetTrackers, a trusted IT solutions and digital marketing provider, was approached by IMA Network to develop a comprehensive digital marketing strategy. NetTrackers’ team of experts worked closely with IMA Network’s leadership to identify key areas of improvement and to develop a plan to address them.

The solution included the following key components:

  • Website Redesign: NetTrackers’ team redesigned IMA Network’s website to improve its overall user experience and to make it more user-friendly. The new design was optimised for search engines and featured a responsive layout that was mobile-friendly.
  • Search Engine Optimization (SEO): NetTrackers’ team conducted a thorough SEO audit of IMA Network’s website to identify areas of improvement. They implemented a comprehensive SEO strategy that included keyword research, on-page optimization, off-page optimization, and technical SEO.
  • Content Marketing: NetTrackers’ team developed a content marketing strategy to attract and engage IMA Network’s target audience. The strategy included creating high-quality blog posts, infographics, and videos that were optimized for search engines and shared on social media platforms.
  • Pay-per-Click (PPC) Advertising: NetTrackers’ team implemented a PPC advertising campaign to generate leads and drive traffic to IMA Network’s website. The campaign included targeted ad groups, ad copy, and landing pages that were optimized for conversion.

The Results

NetTrackers’ digital marketing solution helped IMA Network to achieve significant improvements in its online presence and business performance. The key results included:

  • A 104% increase in website traffic.
  • A 40% increase in lead generation.
  • A 35% increase in conversion rates.
  • Improved search engine rankings and visibility.
  • Enhanced online reputation and brand awareness.

The increase in website traffic was a significant achievement for IMA Network, as it helped the organization reach a larger audience and generate more leads. The comprehensive digital marketing solution provided by NetTrackers was the key driver of this growth.

The top 5 ranking keywords were

  • Internet Marketing Association
  • Digital Marketing Association
  • Imanetwork
  • Ima public relations manager
  • Internet Marketing

The Conclusion

NetTrackers’ digital marketing solution helped IMA Network to overcome its online marketing challenges and improve its business performance. The comprehensive strategy included website redesign, SEO, content marketing, and PPC advertising, which resulted in a 104% increase in website traffic, as well as increased lead generation and conversion rates. The partnership between NetTrackers and IMA Network proved to be a success, resulting in an enhanced online presence and business success. IMA Network’s leadership was very satisfied with the digital marketing solution provided by NetTrackers, which exceeded their expectations and helped them achieve their business goals.

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