WHAT IS SEARCH ENGINE OPTIMIZATION?

We provide search engine optimisation consultancy services right here from our offices in Islington. We get you comprehensive web strategy to ensure you're covered from the get go, we explain the entire process of what we are going to be doing and make sure that you're completely comfortable with what you're getting. Other agencies will tell you SEO is a complicated and intricate process which can't clearly be explained, but being transparent and educative is just part of what we bring to the table. We are constantly learning and want to do the same with you. We explain the optimisation process and then do all the hard work for you. Right from getting you the keywords you need, to helping you with your strategy on optimizing your web site flow to maximizing the availability of your website.

LONDON BUSINESSES NEED OUR SEO SERVICES

We provide search engine optimisation for London and ensure that you're up top in Google results. Whether you need to promote your products or services we will get it out in front of your customers. You’re probably looking for help with your digital marketing from a local provider here in London, and got to our website when you searched for London SEO services. Whether you have keywords in mind you would like to rank for or if you want us to do that for you, we will make sure your products, services and your website appears on page one in the search results.

OUR CLIENTS

Search Engine Optimisation isn't complicated, it doesn't involve secret steps and rituals – it's just a matter of giving the Search Engines and the individuals that use them with the information they want to see. We take on the hard work of making sure your website is SEO ready, optimised and getting the traffic it needs to perform at peak capability, we give you monthly reports on your traffic, consult with you on how to optimise the results and the results speak for themselves.

NetTrackers: Affordable SEO in UK

We work in a gamut of areas to ensure your website gets the traffic business it needs. We get your website setup for local and national advertising, utilising Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Pay Per Click (PPC) and Social Media marketing Services.

As a top-tier affordable SEO organisation, giving digital marketing solutions across London and the UK, we have been helping clients make progress through procedures for over fifteen years. Our website design team will give you a step up over your competition by ensuring your website looks great, they help with on page optimisation which will in turn get you better results from search engines.

1Can Any Inbound Linking Hurt My Ranking?
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.

On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. Doing so could result in being black-listed by Google, ultimately ruining your SEO strategy. Avoid this situation at all costs and ensure that all external links point to trusted and reliable sources.
2The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.
3Absolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.

Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is reason enough.

Furthermore, content scrapers and RSS services may ‘repurpose’ your content legitimately (or not). In either case, shouldn’t a proper back-link be attributed to your site? This situation favours absolute links. Although this is a minor argument, it’s still worth considering.
4Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.
5Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:
Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.